CapLog is a niche consulting firm that selectively engages on projects with the potential to enhance businesses that raise, catch, process and deliver food responsibly. Our work has created insights into developing market opportunities, new avenues for marketing and sales, new technology opportunities and new strategic relationships between for-profit and not-for profit entities. Our network of partner consultants and clients stretches across industries and across geographies.
New Markets and New Opportunities
CapLog’s market and value chain analysis help clients understand how their products flow through the global supply chain. We identify factors that influence people and prices along that supply chain. We explore potential opportunities for improving value, mitigating risk and building partnerships. We help clients discover and understand new markets. Recent work has included:
• Analysis of how Chinese demand will affect Mexican seafood and fisheries
• Identification of markets and partners for a Mexican aquaculture product
• Assessment of market opportunities for California fishermen
• Pilot project for an environmental NGO to test a market initiative for Mexican curvina fishermen and US processors
CapLog's economic and policy support helps clients assess, plan and benefit from changes in regulatory policy, in supply channels and in market demands. CapLog brings together diverse for-profit and non-profit actors to identify common interests and develop actionable, collaborative solutions to shared problems. This work stretches back to 2010 when we organized a two-day workshop where fishermen, processors, restaurants, retailers and NGOs developed strategies to increase the value of New England groundfish. Similarly, in 2014, CapLog partnered with an international environmental NGO to lead a workshop for fishermen in Chile to map and understand the value chain for their products.